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Digital Transformation

AI for Business: How to Identify Real Process Improvement Opportunities Before Starting a Project

20 May 2026·Boris Shapiro·3 min read

In a special episode of the Success podcast hosted by Elad Hadar, Boris Shapiro, Founder & CEO of LET ME, discusses how non-technical businesses can evaluate AI opportunities, identify real business value, and make smarter technology decisions without pressure or unnecessary commitments.

AI for Business: How to Identify Real Process Improvement Opportunities Before Starting a Project

Artificial Intelligence, automation, and digital transformation have become major buzzwords across almost every industry. However, many businesses still struggle to understand where AI can truly create measurable value — and where it may simply become another expensive trend.

In a recent episode of the Success podcast hosted by Elad Hadar, Boris Shapiro, Founder & CEO of LET ME, joined the conversation to discuss how businesses can approach technology adoption in a practical, business-oriented way.

During the episode, we discussed identifying operational pain points and process gaps, areas where AI and technology can create real business improvement, and how to evaluate potential before entering a technology project. We also spoke about why business decisions should be made thoughtfully — without pressure or premature commitments — and how LET ME helps companies understand whether, where, and how to begin their digital transformation journey.

One of the key messages from the discussion is that not every company needs to implement AI immediately. In many cases, the right first step is understanding the business process itself, identifying bottlenecks, and evaluating whether technology can truly generate a meaningful ROI.

At LET ME, we believe in a practical, results-driven approach that starts with understanding the business challenge first — and only then defining the right technological solution.

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